6) In today’s economy, what initiatives or creative
marketing have you done differently to attract new
customers?
Since;the;third;quarter;of;2008,;BCD;has;been;conducting
four;to;five;monthly;educational;and;high;level;webinars;on
our;IBM;i;and;multi-platform;modernization;tools.;This;has
been;very;helpful;for;our;existing;clients;to;expand;their
usage;of;the;solutions;they;have;acquired,;has;expanded
the;knowledgebase;of;those;evaluating;BCD;solutions;and
as;a;result;has;expanded;our;client;base;along;the;way.;We
are;now;adding;a;new;series;of;general;industry;educational
webinars;that;will;cover;such;topics;as;PHP,;HTML,;Java;script
and;more;starting;September;2009.;We;are;using;our;internal
marketing;list;as;well;as;advertising;in;COMMON;Connector
monthly;newsletters;and;COMMON;CONNECT;magazine
among;others;to;promote;our;solutions;and;webinars.
7) How has sponsorship and advertising with COMMON
enabled you additional exposure to the i-market?
BCD;purchases;a;few;COMMON;Conference;sponsorships
annually;and;advertises;monthly;in;COMMON;Connect
magazine;and;COMMON;Connect;eNewsletter.;Conference
sponsorships;have;proven;to;be;a;good;value;for;BCD
by;drawing;in;more;traffic;to;our;booth.;More;people
come;to;our;booth;with;a;sense;of;purpose;because;of
the;increased;promotions.;We;include;a;BCD;insert;in;the
COMMON;Conference;Bag;asking;members;to;stop;by;our
booth;for;more;details;on;specific;solutions,;we;advertised
most;recently;in;the;COMMON;Daily;Newspaper;in;Reno,
promoting;our;Web;Enablement;solution,;Presto,;which
was;successful;and;we;participate;in;COMMON’s;Passport
to;Prizes.;Advertising;in;COMMON;Connect;Magazine;and
eNewsletter;reinforces;our;message;to;our;clients;and
prospects;on;a;monthly;basis.;We;meet;COMMON;members
at;the;conference;and;help;keep;in;front;of;them;through
monthly;advertising.;It;is;a;very;good;combination.
8) Please share any additional thought about your
company’s involvement with COMMON.
We;participate;in;about;eight;to;ten;conferences;annually
and;advertise;with;five;IBM;i;publications;and;web;sites.
We;find;the;value;of;the;COMMON;Conference;and;Expo
and;their;advertising;vehicles;to;be;one;of;the;better
combinations;available;in;the;IBM;i;marketplace.;Partnering
with;COMMON;to;get;our;message;out;about;our;IBM;i;and
multi-platform;modernization;solutions;to;our;“common”
audience;has;been;paying;dividends;for;35;consecutive
conferences;and;counting.
Company Description
Reaching your IBM i Web Modernization goals is a lot
closer with BCD.;Integrated;Solutions:;Presto;Web;Enables
green;screen;apps.;WebSmart;PHP;&;WebSmart;ILE;rapidly
create;IBM;i;&;multi-platform;Web;Apps;using;templates,;web
services,;XML,;AJAX,;Graphs,;dashboards….;Clover;Query
builds;real-time;Web;Queries;&;Reports;with;graphical;drill-downs.;Catapult;automates;Report;&;Document;Distribution,
and;Nexus;Portal;(license;free);ties;it;all;together;with
security,;frameworks,;dashboards….;Professional;services
available.;10,000+;Clients;&;35+;Industry;Awards.;Free Trials
and on-demand Webinars available www.bcdsoftware.com
